Dr Denim

posted by Youth Works on Monday, November 09, 2009

Dr Denim deliberately chooses how the denim is treated, or not treated. We see washes as part of the design that’s just as important as fit. And we leave nothing to chance – except, perhaps, a few things. We planned the feeling you get when you touch the fabric. We know how the fabric will feel the first time you wear the jeans, and we know how it will feel after a year. But what the jeans will look like, where they are worn thin and how distressed they will be, that part is your responsibility. Your personality and your cares will be evident when your Dr Denim jeans have become a part of you.

Some jeans are quiet: many of Dr Denim’s jeans are absolutely silent. The soft stretch jeans don’t make a sound; you can even creep up on animals without being discovered. Some jeans are noisy: Dr Denim also has jeans that rustle, swish and make noises. Some models are so coarse in their character and material that they produce great sounds; some of them sound like sails flapping in the wind. Another sound that Dr Denim values is the one you hear when someone puts on their jeans. This sound is brisk and slightly rocky. Now and then a metallic clang can be heard as the buttons knock together or hit a belt.

Jeans from Dr Denim should feel good. This is actually a part of the company’s statutes. One reason is that skin is one of mankind’s most sensitive organs. It’s also the heaviest. In fact, skin makes up 20% of the body’s total weight.

In all mammals, skin has three layers. Dr Denim only focuses on the outer layer, the epidermis, because that’s where the skin comes into contact with the jeans. To be precise, only the upper layer of the epidermis, the horny layer, touches the jeans. This layer is what protects the body from blows and makes the skin almost entirely waterproof.

The horny layer contains the body’s sensory receptors; they detect how the jeans feel on the legs, registering pressure, temperature and in the worst-case scenario, even pain. These sensory receptors also have the great privilege of feeling the wonderful jeans from Dr Denim.