Alpha 60

posted by Youth Works on Monday, November 09, 2009

From a rose farm in Canberra where they spent their childhood, to being synonymous with Melbourne fashion, complimentary brother-sister duo – Alpha60 designers Alex and Georgie Cleary have come a long way since they emerged on Australia’s fashion scene.

Launching their Melbourne-based label in 2005 alongside a Vivienne Westwood Retrospective at the National Gallery of Australia, the Alpha60 collection has flourished into a unique, inimitable label known for its fresh take on classic styles and cuts, reflecting a ‘sophisticated quirk’ unique to the brand, and it’s now available in Adelaide for the first time at YOUTHWORKS.

Unwilling to put constraints on their passionately creative approach, Alpha60’s salute to popular culture is a constant source of inspiration for the label, which embraces influences from iconic films Buffalo 66, The Ice Storm, La Haine, Twin Peaks and most notably Jean-Luc Godard’s 1965 cult classic Alphaville.
Being at the forefront of understated cool, fans of Alpha60’s captivating designs include Patty Smith, Klaxons, Bloc Party, Kings of Leon, LCD Sound System and Arcade Fire, who have all purchased Alpha60 pieces from the label’s Melbourne city flagship boutique.

With a growing list of distributors across Australia, Japan, the US and France, and having recently been included in YOUTHWORKS summer collection, Alpha60 has blossomed into a force in the Adelaide fashion scene.

Inspired by change and a rebellion against the status quo, Alex and Georgie are never far from unveiling their next Alpha60 incarnation which will undoubtedly guide their label into full bloom.